Make Review: What You Get at Every Price Tier
Make (formerly Integromat) trades some of Zapier's app breadth for a more visual, branching builder and meaningfully cheaper pricing at every tier. Here's what's actually included, and who it fits.
TL;DR: Make is a strong pick if you want a genuinely visual automation canvas — routers, branches, loops — at a noticeably lower cost than Zapier, with a free plan that's usable for real (if limited) workflows. The tradeoff is a smaller app library and a steeper initial learning curve.
Quick verdict
- Want to build branching, conditional workflows visually, not just a linear step list
- Are comfortable "seeing" the whole automation on a canvas rather than a simple list
- Want lower pricing than Zapier for comparable automation volume
- Need Zapier's larger third-party app catalog for a niche or less common tool
- Want the simplest possible starting point with no learning curve at all
- Prefer pricing you can reason about at a glance over an operations/credit model
What is Make?
Make (rebranded from Integromat in 2022) is a visual workflow-automation platform: you build "scenarios" on a drag-and-drop canvas, connecting apps through modules, routers (branching logic), and filters — closer to a flowchart than Zapier's linear step list. It connects to 3,000+ apps and supports both scheduled and instant (webhook) triggers.
Plans and pricing
| Plan | Price (billed monthly) | Operations/month | Best for |
|---|---|---|---|
| Free | $0/month | 1,000 | Testing the builder, up to 2 active scenarios |
| Core | $12/month | 10,000 | Unlimited active scenarios, 1-minute intervals |
| Pro | $21/month | 10,000 | Priority execution, custom variables, full log search |
| Teams | $38/month | 10,000 | Team roles, shared scenario templates |
| Enterprise | Custom | Custom | Custom functions, enterprise app integrations, 24/7 support |
Figures above are Make's standard billed-monthly rates for the base operations tier of each plan, verified directly on Make's official pricing page in September 2026. All four paid plans start at the same 10,000-operations/month allowance; buying more operations raises the price within a plan without changing its feature set. Annual billing is discounted ("15% or more" per Make), but we're showing monthly-billed figures here since exact annual per-month rates weren't consistently broken out. Enterprise pricing is custom and not covered here. Check current pricing on Make's site →
Key features
- Visual scenario builder with routers for branching logic and iterators/aggregators for looping over data
- 3,000+ app integrations, plus HTTP/webhook modules for anything without a native connector
- Scheduled runs down to 1-minute intervals on Core and up; Free is capped at 15-minute intervals
- Make API access from the Core plan onward
- Execution history and logging with full-text search on Pro and up
- An official affiliate program, managed directly through the Make dashboard
Pros and cons
Pros
- More powerful visual builder than Zapier for branching and conditional workflows
- Noticeably cheaper than Zapier at comparable automation volume
- Free plan supports real (if limited) automations, not just a trial
Cons
- Smaller app library than Zapier, so less common tools may need custom HTTP calls
- The visual canvas has a steeper learning curve than Zapier's simple step list
- Free and entry plans cap run frequency and execution time, which can bottleneck urgent workflows
Frequently asked questions
Is Make free to use?
Yes — up to 1,000 operations a month across up to 2 active scenarios, with runs limited to every 15 minutes at the fastest. It's usable for testing and light, non-urgent automations.
What's an "operation"?
Roughly one action a scenario performs per run — similar to Zapier's "task." Make's pricing scales by how many operations you use per month rather than a flat per-workflow or per-user fee.
Does Make have an affiliate program?
Yes — an official one managed through the Make dashboard, paying 35% of a referred customer's payments for 12 months, after a minimum of three referrals and a $100 payout threshold. We're part of it — see the disclosure below.
Our take
If a linear, one-step-at-a-time builder is all you need, Zapier's simplicity might win out — but for anything with real branching logic, Make's visual canvas does more for meaningfully less money. Compare it directly against Zapier for builder style and cost, or against n8n if self-hosting and open-source flexibility matter to you.
Sources: pricing and plan details verified directly on make.com/en/pricing, September 2026.